s/"\([^"]*\)"/“\1”/g

s/`\([^`']*\)'/‘\1’/g

s/ '\([^`']*\)' / ‘\1’ /g

s/ '\([^`']*\)'$/ ‘\1’/g

s/^'\([^`']*\)' /‘\1’ /g

s/“”/""/g

s/“/“?[1m/g

s/”/?[0m”/g

s/‘/‘?[1m/g

s/’/?[0m’/g